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Marketing

Concentration of Business Administration, M.B.A.

Offered :

  • Castleton, VT
  • Available Online

What is an In-Person Plus program?

Program-required courses are taught through a combination of in-person and remote delivery. Remote learning may require meeting at a specific time or may not have a specific class time; all weekly interactions and assignments for remote courses are completed through a learning site.

What is an Online program?

Online programs: Teaching and learning takes place over the internet, allowing students to access course materials, interact with instructors and peers, and complete assignments remotely. Some programs may require in-person meetings, residency, or fieldwork.

In Vermont State University’s M.B.A. with a Concentration in Marketing, you’ll discover how to harness the power of research, effectively and creatively build and sustain a brand, and analyze consumer decision-making to advance business objectives. This program prepares you to excel in such roles as marketing manager, advertising manager, and brand manager, where you’ll develop and execute marketing strategies, manage budgets, conduct research, and more. Strengthen your management skills, learn the latest marketing best practices, and prepare to become a leader who can make an impact in any industry

We are here to answer your questions about Vermont State University.

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Why Study Marketing at Vermont State?

  • Dynamic Classes: Engage in small classes with our dedicated faculty to explore the role of marketing in business success to prepare to take on leadership roles.
  • Marketing Expertise: Businesses need marketing experts who understand how to research, analyze it, understand consumer behavior, and build and refine brand awareness. At Vermont State, you’ll gain the specialized knowledge and experience to improve business outcomes across industries.
  • Affordability: We have one of the lowest per-credit tuition rates in the country and don’t require GMAT or GRE scores for admission.
  • Flexible Pacing: Our 8-week modules allow you to enroll when you’re ready and move through the program at your own pace. By enrolling in two classes in each module, you can complete your degree in as little as 12 months.    

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Sample Courses

  • Brand Management
  • Market Research
  • Consumer Behavior
View Curriculum

Meet Our Faculty

  • Faculty

Abbess Rajia

Professor

  • Castleton Campus

  • Faculty

Dennis Reilly

He/Him

Assistant Professor

  • Castleton Campus

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  • Faculty

Allie Breyer

She/Her

Part-time Faculty

  • Castleton Campus

Jacob Park looking directly at the camera and smiling
  • Faculty

Jacob Park

He/Him

Associate Professor

  • Castleton Campus

Ready to Take the Next Step?

Get started during these start terms:

  • Online Spring 2 – March 16, 2026
  • Online Fall 1 – August 22, 2026
  • Online Fall 2 – October 19, 2026
  • Online Spring 1 – January 19, 2027
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