Program-required courses are taught through a combination of in-person and remote delivery. Remote learning may require meeting at a specific time or may not have a specific class time; all weekly interactions and assignments for remote courses are completed through a learning site.
In Vermont State University’s M.B.A. with a Concentration in Marketing, you’ll discover how to harness the power of research, effectively and creatively build and sustain a brand, and analyze consumer decision-making to advance business objectives. This program prepares you to excel in such roles as marketing manager, advertising manager, and brand manager, where you’ll develop and execute marketing strategies, manage budgets, conduct research, and more. Strengthen your management skills, learn the latest marketing best practices, and prepare to become a leader who can make an impact in any industry
We understand that the cost and value of graduate studies is important for you to consider. That's why we're committed to helping you to fit this program into your unique financial situation, and will assist you with identifying scholarship and grant opportunities that can augment affordable financial aid packages. Contact this program's Admissions Counselor any time to discuss the opportunities available to you.
Combined with scholarships and aid, a Vermont State education is within reach for students from all financial backgrounds. Speak with our Admissions Counselor to estimate what your true out-of-pocket costs might be for this program.
Graduate Tuition
Tuition for Business Administration, M.B.A.
$684 Per Credit
$880 Per Credit
For complete information on tuition and fees across all programs and locations, as well as indirect costs of attendance, visit the complete tuition and fees page.
Healthcare Informatics: Clinical Data Management & Analysis
HCA 5130
Systems Thinking: Healthcare Quality Improvement and Safety
BUS 5140
Brand Management
BUS 5150
Marketing Research
BUS 5180
Consumer Behavior
Credits required for program: 36
Why Study Marketing at Vermont State?
Dynamic Classes: Engage in small classes with our dedicated faculty to explore the role of marketing in business success to prepare to take on leadership roles.
Marketing Expertise: Businesses need marketing experts who understand how to research, analyze it, understand consumer behavior, and build and refine brand awareness. At Vermont State, you’ll gain the specialized knowledge and experience to improve business outcomes across industries.
Affordability: We have one of the lowest per-credit tuition rates in the country and don’t require GMAT or GRE scores for admission.
Flexible Pacing: Our 8-week modules allow you to enroll when you’re ready and move through the program at your own pace. By enrolling in two classes in each module, you can complete your degree in as little as 12 months.
What You’ll Learn
At Vermont State, we’ll introduce you to the fundamental skills necessary to drive business success in courses that dive deep. In this program, you’ll:
Gain an understanding of the processes and methodologies of marketing research, including how to design and implement research and analyze your findings for continuous improvement.
Learn about the competing forces that affect consumer decisions and how to develop a marketing plan to reach diverse audiences.
Study the role of brand management in business success as you explore positioning, identity, strategy, and how to measure performance.
We’ll help you develop a broad set of skills that will enable you to make an impact within non-profits, small start-ups, and large corporations alike.
We’ll help you develop a broad set of skills that will enable you to make an impact within non-profits, small start-ups, and large corporations alike.
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