Program-required courses are taught through a combination of in-person and remote delivery. Remote learning may require meeting at a specific time or may not have a specific class time; all weekly interactions and assignments for remote courses are completed through a learning site.
What is an Online program?
Online programs: Teaching and learning takes place over the internet, allowing students to access course materials, interact with instructors and peers, and complete assignments remotely. Some programs may require in-person meetings, residency, or fieldwork.
The Marketing Concentration within the Business Administration program will prepare you for a rewarding career in marketing. Expand your knowledge in brand development, consumer behavior, advertising, market research, and more. Our small class sizes and expert faculty provide unparalleled opportunities to develop the marketing and management skills you’ll need in this rapidly expanding and innovative field.
We understand that the cost and value of your education is important to you. That’s why we’re committed to being one of the most affordable colleges in Vermont and why more than 80% of our students receive aid. We're here to help you fit this program into your unique financial picture. Contact this program's Admissions Counselor any time to discuss what types of financial aid are right for you.
Combined with scholarships and aid, a Vermont State education is within reach for students from all financial backgrounds. Speak with our Admissions Counselor to estimate what your true out-of-pocket costs might be for this program.
Tuition and Fees
Tuition for Business Administration, B.S.
$10,344 Full Time Annual
$431 /credit
$20,688 Full Time Annual
$862 /credit
$375 per credit
Total Mandatory Fees
Undergraduate (In-Person / In-Person Plus)
Undergraduate (Online Programs)
$1,608 Full Time Annual
$67 /credit
$29 per credit
Housing and Food
Standard Housing
$8,104 Full Time Annual
Standard Food Plan
$5,244 Full Time Annual
For complete information on tuition and fees across all programs and locations, as well as indirect costs of attendance, visit the complete tuition and fees page.
Humanistic Perspective general education course
3 cr
Spring
BUS 3131
Business Law I
3 cr
MAT 2021
Statistics I
3 cr
PRG XXXX
Program concentration course
3 cr
PRG XXXX
Program concentration course
3 cr
XXX XXXX
Elective
3 cr
Select one:
CNX 2020
Reading and Writing Across the Curriculum
3 cr
ENG 2080
Technical Communication
3 cr
Fall
ECO 2060
Survey of Economics
4 cr
PRG XXXX
Program concentration course
3 cr
PRG XXXX
Program concentration course
3 cr
GED XXXX
General education elective
3 cr
XXX XXXX
Elective
3 cr
Spring
BUS 3250
Organizational Behavior & Management
3 cr
PRG XXXX
Program concentration course
3 cr
PRG XXXX
Program concentration course
3 cr
PRG XXXX
Program concentration course
3 cr
XXX XXXX
Elective
3 cr
Fall
PRG XXXX
Program concentration course
3 cr
XXX XXXX
Elective
3 cr
XXX XXXX
Elective
3 cr
XXX XXXX
Elective
3 cr
XXX XXXX
Elective
3 cr
Spring
BUS 4060
Strategic Management
3 cr
CNX 3010
Culminating Connections Seminar 3
1 cr
PRG XXXX
Program concentration course
3 cr
XXX XXXX
Elective
3 cr
XXX XXXX
Elective
3 cr
Why Study Marketing at Vermont State
Interdisciplinary Learning: Our interdisciplinary approach provides you with a strong business foundation in a variety of sub-fields, including marketing concepts, analytical application, and market research.
Hands-on Experience: You’ll have numerous opportunities to put what you learn into practice, including a variety of internships.
Flexibility: You can bolster your resume and broaden your knowledge by adding classes in Accounting or Management to your degree plan.
Experience: In addition to excellent job opportunities, you’ll also be well-positioned to pursue graduate school, including the MBA program at Vermont State.
What You’ll Learn
We’ll help you connect theory and practice with the modern-day realities of lightning-speed advances in technology, social media, and big data capabilities. Among other topics, you’ll learn how organizations develop, price, promote, and distribute products and services, as well as how social media contributes to comprehensive marketing campaigns.
Outside the Classroom, In the Community
You’ll find internships in marketing locally, nationally, and internationally in a variety of industries, including experiences at the following businesses, and many more:
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