Content Creation

Concentration of Communications, B.A.

Offered :

  • Castleton, VT
  • Lyndon, VT

This program is eligible for international students requiring an F-1 visa.


What is an In-Person Plus program?

Program-required courses are taught through a combination of in-person and remote delivery. Remote learning may require meeting at a specific time or may not have a specific class time; all weekly interactions and assignments for remote courses are completed through a learning site.

In this ever-changing digital age, organizations are seeking employees who are well-versed in both digital communication and storytelling and the marketing and public relations end of the communications field. With a concentration in Content Creation within Vermont State’s B.A. in Communications, you’ll learn more than just strategic communication theory and best practices. You’ll gain a solid foundation in professional writing, graphic design, leveraging social media, vlogging, and web content and development, and prepare for jobs in social media marketing, digital marketing, content creation for the digital landscape, and more. You’ll learn all you need to grow into a well-rounded digital storyteller and use your social media savvy to build social content and audiences in roles in business, sports, corporate athletics, and more. Alumni have gone on to careers at PUMA, Zillow, Orvis, Disney, and PopSugar magazine.

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Why Study Content Creation at Vermont State?

  • In-Demand Skills: Develop the professional writing, editing, and podcasting creation and editing skills you’ll need for content creation positions. This concentration emphasizes developing your toolbox for digital communications spaces — vlogging, social media, and mobile-focused technology.  
  • Creative Courses: Courses in this concentration will rely heavily on skill sets that allow students to excel in content creation spaces: Mobile Storytelling, Podcasting and Longform Storytelling, Web Content and Site Development, and Intro to Graphic Design. You’ll broaden your reach across all web-based platforms in this concentration. 
  • Strong Internships: Past students have interned with Senator Bernie Sanders’ office, Vermont radio stations, and the social media marketing team at Casella and other businesses.  
  • Hands-On Learning: Many opportunities for hands-on, experiential learning opportunities, both on campus and in the local community.  

What You’ll Learn

You’ll delve into the full suite of creative skills needed to write, design, and create content for digital platforms. In addition to your communications curriculum, you’ll choose from courses specific to this concentration to learn about web content and site development, graphic design, the cultural impact of media, the face-to-face communications skills needed for digital storytelling, the theory and practice of specific aspects of media production, and more.

Outside the Classroom, In the Community

  • Through internships, case studies, and opportunities to work with local businesses for class projects, you’ll apply everything you’ve learned in class to real-world working situations. 
  • The Content Lab, our student-led, student-run creative agency on our Castleton Campus, provides students an opportunity to work with community clients to develop a professional portfolio of media work. 
  • On the Lyndon campus, you can intern in our student-run News7 studio or in the VTSU Marketing & Communications Office. Off-campus, you might work with businesses seeking to get their message out and network through social media and podcasting platforms. 
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Professor

  • Castleton Campus

Program Coordinator & Assistant Professor

  • Castleton Campus

Program Coordinator & Professor

  • Lyndon Campus

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Program Coordinator & Professor & Chair

  • Castleton Campus