New Media

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In this ever-changing digital age, organizations are seeking employees who are well-versed in digital communication and the marketing and public relations end of the communications field. With a concentration in New Media within Vermont State’s B.A. in Communications, you’ll learn more than just strategic communication theory and best practices. You’ll gain a solid foundation in professional writing, public relations, graphic design, web design, and advertising for digital platforms to prepare you for jobs in social media marketing, digital marketing, public relations, content writing, and more. You’ll learn all you need to grow into a well-rounded digital storyteller with a specific eye toward marketing and public relations.

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Paul Williams

Assistant Director of Admissions


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Alumni from this concentration have gone on to careers at PUMA, AppleTV, NBC Universal/Peacock, Zillow, Orvis, Disney, and PopSugar magazine.

Why Study New Media at Vermont State?

  • In-Demand Skills: Develop the professional writing and visual design skills you’ll need for digital communications positions. This concentration places an emphasis on public relations and marketing using social media platforms while fully embracing relevant production components including video and podcasting. 
  • Business & Visual Art Courses: Take courses in both the Business program and Graphic Design program at Vermont State. Working with faculty and students from these other majors will broaden your network and skills. 
  • Strong Internships: Past students have interned with Senator Bernie Sanders’ office, Vermont radio stations, and the social media marketing team at Casella and other businesses. 
  • Hands-On Learning: Many opportunities for hands-on, experiential learning opportunities, both on campus and in the local community. 

Sample Courses

  • Introduction to Popular Culture
  • Website Content & Site Design
  • Public Relations, Advertising, Marketing
  • Media & Activism
  • Mobile Storytelling

Other Concentrations in This Program

Student Stories

A young woman with long brown hair wears a purple dress while standing in a news studio leaning on a camera.

“You can cater your studies to where you want to end up. My two majors will help me understand all sides of the entertainment field: how to write stories, use a camera, engineer production, monitor social trends, and how to reach the consumer and get the consumer to care. It’s a pairing that’s perfect for what I want to do.”

Alex Huff 

Meet Our Faculty

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  • Castleton Campus

Program Coordinator & Assistant Professor

  • Castleton Campus

Part-Time Faculty

  • Lyndon Campus


  • Lyndon Campus


  • Lyndon Campus

Assistant Professor

  • Lyndon Campus

Professor, Animation Illustration Program Coordinator, Graphic Design Program Coordinator

  • Lyndon Campus

Ready to Take the Next Step?