This page outlines best practices and guidance for the use of personal social media accounts by Vermont State University faculty, staff, and students.
Community members should familiarize themselves with this guidance, as well as the VTSU Social Media Policy. Questions regarding social media use should be send to the University Marketing and Communications team.
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Smart Social Media Use Recommendations for VTSU Students
Before you post on social media, it is important to consider how your content might affect your safety, reputation, and future opportunities. Here are a few key things to keep in mind:
Protect Your Personal Information
Avoid sharing details like your full name, birthdate, address, phone number, or Social Security number. These can be used to steal your identity or track your location.
Be Thoughtful About What You Post
Photos, videos, and comments that seem funny now could hurt your chances with future employers or internships. Your online presence is not only visible—it’s often permanent. Even deleted posts can be saved, shared, or archived.
Be Location-Aware
Many apps tag your location automatically. Consider turning off location sharing to protect your privacy and avoid broadcasting where you are. Also consider not posting your location in real time to protect your immediate safety.
Personal Social Media Guidelines for VTSU Faculty & Staff
If you’re using social media for personal expression, here are some best practices to help you maintain a responsible and professional online presence as a member of the Vermont State University community.
Respect Privacy and Confidentiality
Do not share confidential or sensitive information about VTSU students, colleagues, or alumni. All employees must comply with federal privacy laws such as FERPA and HIPAA, as well as university and NCAA policies. When unsure, err on the side of caution.
Think Before You Post
Social media platforms are not private. Even posts intended for a limited audience can be shared widely. Use privacy settings but understand their limitations. What you post today may be searchable tomorrow and could affect your professional reputation.
Be Yourself, Honestly
If you mention your role at VTSU in a personal post, clarify that your opinions are your own. A simple disclaimer like this can help:
“The views expressed here are my own and do not necessarily reflect those of Vermont State University.”
Stay Respectful and Constructive
If you identify yourself with VTSU online, your comments may be associated with the university—even if you include a disclaimer. Engage in thoughtful, respectful dialogue. Civil discussion builds credibility and a stronger professional network.
Contribute Meaningfully
When participating in online groups or discussions, share insights that add value. Avoid excessive self-promotion, especially regarding VTSU events or personal projects, unless they are clearly relevant to the audience. Direct people with specific VTSU questions to the appropriate resource and avoid sharing unverified information.
Protect Your Personal Information
Avoid sharing details such as your home address, phone number, or personal email. These can be exploited by scammers or identity thieves. Use strong passwords, be cautious of phishing attempts, and log out of accounts on shared devices.
Understand Legal Responsibilities
You are responsible for what you post—on your own pages and elsewhere. Posts that are defamatory, copyrighted, or otherwise inappropriate can have legal consequences. Employers and others may review your online presence, so post with care.
Use VTSU Branding Appropriately
Do not use the VTSU logo or name to endorse products, causes, or political candidates. University branding should only be used in official communications or with proper authorization.
Link Thoughtfully
You are welcome to link to the VTSU homepage or official VTSU social media accounts from your personal profiles.
Questions? Please contact: Communications@VermontState.edu