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The Marketing Concentration within the Business Administration program will prepare you for a rewarding career in marketing. Expand your knowledge in brand development, consumer behavior, advertising, market research, and more. Our small class sizes and expert faculty provide unparalleled opportunities to develop the marketing and management skills you’ll need in this rapidly expanding and innovative field. 

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Amanda Ley

Assistant Director of Admissions


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Joyce Twing

Professor & Program Coordinator


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Why Study Marketing at Vermont State

  • Interdisciplinary Learning: Our interdisciplinary approach provides you with a strong business foundation in a variety of sub-fields, including marketing concepts, analytical application, and market research.
  • Hands-on Experience: You’ll have numerous opportunities to put what you learn into practice, including a variety of internships. 
  • Flexibility: You can bolster your resume and broaden your knowledge by adding classes in Accounting or Management to your degree plan.
  • Experience: In addition to excellent job opportunities, you’ll also be well-positioned to pursue graduate school, including the MBA program at Vermont State.

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Sample Courses

  • Principles of Marketing 
  • Social Media Marketing 
  • Digital Marketing 
  • Marketing Strategies 

Other Concentrations in This Program

Meet Our Faculty

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Professor & Program Coordinator

  • Randolph Campus

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